PROJECT : FRAMEWORKS

Look through this competition brief set by London design agency Dragon Rouge. This was one of the briefs they set called ‘brand mash-up’ where it was basically a brand collaboration between two very different and unlinked brands.

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NEW BLOOD RIDING THE SAME OLD DIRT.

I found this to be a really fun and enjoyable project, it was something new to me but found the idea and vision something I got excited about. I took the direction of bringing fun and life back into not only a dying mountain biking community, but also a young and energetic audience who are losing the freedom and natural adrenaline of being sporty with other kids. I wanted to bring LEGO’s audience outside and into the great natural UK scenery, Whyte bikes [a British bike company] was a perfect other brand to bring to this collaboration as not only do they make their own bikes from their own parts, but they also have professional competitive riders they sponsor who could prove to be amazing mentors and inspiration.

UX/UI

BRAND COLLABORATION

COMPETITION BRIEF

BRANDING

Pixelated image of a bicycle with a large white text overlay reading 'FRAMEWORKS' and an abstract background of trees and sky.
A person wearing a green helmet and black shorts stands behind a mountain bike with a pixelated background. The text on the image reads "Adventure Built Your Way" and "Build More Outdoors". Logos for WAYTE and LEGO are at the bottom.
A person wearing a helmet and sunglasses, holding a planter, with a connection between Nike White and LEGO logos at the top, and the word 'FRAMEWORKS' at the bottom, in a stylized promotional poster.
A mountain landscape with a partly cloudy sky and the words "Build More Out Doors" in large white pixelated font across the sky and mountain.
A pixelated image of a snake on dirt ground with dry roots and twigs. The image appears to be viewed through a digital or screen overlay with a grid pattern.
A pixelated photo of a bicycle outdoors with trees and grass in the background, featured on a magazine cover titled 'FRAMEWORKS'.
Three website mockups for a biking and outdoor adventure company called Frameworks. The designs include sections for event details, contact information, event countdowns, and promotional content with images of biking landscapes and riders.